Noon Payments Announces the Launch of Payment Passkey Service in Partnership with Mastercard, Transforming Online Payments with Biometric Technology

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Noon Payments one of the largest payment service providers in the Middle East and North Africa, proudly announces the launch of the Payment Passkey Service in collaboration with Mastercard. This groundbreaking solution aims to redefine the online shopping experience, introducing biometric authentication for faster, more secure e-commerce transactions.

Introducing a New Standard in Digital Payments

The Payment Passkey Service replaces traditional one-time passwords (OTPs) with advanced device-based biometric authentication, such as fingerprints or facial scans. This innovation ensures a seamless, secure checkout experience, reducing risks associated with fraud while enhancing user convenience.

Key Features of the Payment Passkey Service include:

• Biometric Authentication: Securely confirm payments using fingerprints or facial recognition, eliminating the need for OTPs or passwords.
• Enhanced Security: Protects against phishing, SIM-swapping, and other cyber threats through Mastercard’s tokenization technology, which replaces sensitive card details with secure, non-sensitive tokens.
• Faster Transactions: Streamlines the checkout process, reducing cart abandonment rates and increasing consumer satisfaction.

Hisham Zarka, CTO of Noon, shared:
“At Noon Payments, we are committed to empowering businesses and consumers with cutting-edge payment solutions. The Payment Passkey Service enhances data protection, simplifies online shopping, and ensures our merchants and customers benefit from secure, seamless experiences. We’re proud to lead the region in bringing this innovative service to life.”

Empowering MENA’s Growing Digital Economy

The Payment Passkey Service is launching first in the United Arab Emirates through Noon Payments, marking a significant milestone for the region. A broader rollout across the MENA region is planned to support the e-commerce market, which is projected to grow from USD 29 billion in 2023 to USD 49.8 billion by 2028.

For merchants: The service reduces fraud risks and streamlines payment processes, leading to fewer abandoned carts and improved sales.
For consumers: It offers a secure, frictionless online shopping experience, fostering greater trust in digital transactions.

Pioneering Innovation Through Partnership

As a Public Investment Fund (PIF)-backed company, Noon Payments brings deep local expertise and a strong commitment to global best practices. By working with Mastercard, a global leader in payment solutions, Noon Payments is driving digital transformation in the region.

Jorn Lambert, Chief Product Officer at Mastercard, added:
“Today, billions of people comfortably use biometrics to unlock their devices, bypassing traditional passwords. Together with Noon Payments, we’re pushing the boundaries of what’s possible in online payment security, delivering superior experiences for consumers and businesses alike.”

Revolutionizing the Future of Payments

The partnership between Noon Payments and Mastercard represents a shared vision to advance the region’s digital payment ecosystem. By combining biometric authentication with tokenization, the Payment Passkey Service is set to redefine online payment authentication, making it faster, safer, and more user-friendly.

Are you interested in redefining digital transactions for your customers? Contact us to explore how Noon Payments can revolutionize your business.